We teach our 5th and 6th graders about the Newbery Medal. Usually, I booktalk Newbery Award winners and my "readers" rush the table for the picks. This year, I used book trailers that I found on both YouTube and TeacherTube to introduce the topic.
TeacherTube has a beautiful book trailer for Savvy. YouTube has awesome trailers for Rules, The Westing Game, Al Capone Does My Shirts, The Graveyard Book, among others. My 6th graders, some of whom never want to check out a book (too cool), ALL rushed over to get the books from the table. Using current media to charge them up about "old-school" media seems to be the way to go. This girl is a changed librarian. Bring on more book trailers!